CV examples / Sales, marketing & retail
Marketing Manager CV Example
Employers hiring a Marketing Manager usually screen for these skills first: Marketing strategy, Brand management and Campaign planning. This example shows how to present them clearly, with achievements you can adapt and a layout that applicant tracking systems read correctly.
Professional summary example
Marketing manager with [X] years leading brand and demand campaigns that deliver measurable pipeline.
Skills employers search for
- Marketing strategy
- Brand management
- Campaign planning
- Budget management
- Team leadership
- Market research
- Digital marketing
- Agency management
Tools and systems
- HubSpot
- GA4
- Salesforce
- Canva
- Asana
Personal strengths
- Resilience
- Persuasion
- Relationship building
- Creativity
Example achievements
Replace each [X] with your own numbers.
- Led a team of [X] and a budget of €[X]
- Launched [X] campaigns generating €[X] in pipeline
- Grew brand awareness by [X] points
- Repositioned [product] and lifted sales by [X]%
Turn duties into results
Weak
In charge of marketing
Strong
Managed a €[X] budget and generated €[X] in pipeline from integrated campaigns
Action verbs to start your bullet points
- Led
- Launched
- Grew
- Delivered
- Managed
- Built
- Repositioned
- Increased
Qualifications and certifications to list
- Marketing Institute of Ireland
- CIM
Typical education: Degree in Marketing or Business
Common mistakes on a Marketing Manager CV
- No budget or ROI figures
- Campaigns without results
- Too much jargon
- Team size missing
Build your Marketing Manager CV
The builder opens with these skills and example achievements ready to edit. One column, ATS-friendly, PDF or Word.
Open the builderCover letter opening line
I am applying for the Marketing Manager role because it matches the work I do best, and I can show results in the areas this job asks for most.
Questions
What skills should a Marketing Manager put on a CV?
Lead with the skills named in the job ad. For most Marketing Manager roles these include: Marketing strategy, Brand management, Campaign planning and Budget management, each backed by an example in your work history.
Which qualifications help a Marketing Manager CV?
Employers often look for Marketing Institute of Ireland or CIM. List the ones you hold in a Certifications section with the year you achieved them.
How do I show results as a Marketing Manager?
Use the measures employers in this field recognise, such as brand awareness, pipeline, marketing ROI, and say what changed because of your work. Replace every [X] in the examples with your real figures.