CV examples / Sales, marketing & retail
SEO Specialist CV Example
Employers hiring a SEO Specialist usually screen for these skills first: Technical SEO, Keyword research and On-page optimisation. This example shows how to present them clearly, with achievements you can adapt and a layout that applicant tracking systems read correctly.
Professional summary example
SEO specialist who has grown organic traffic by [X]% through technical fixes and search-led content.
Skills employers search for
- Technical SEO
- Keyword research
- On-page optimisation
- Content strategy
- Link building
- Site audits
- Analytics
- Local SEO
Tools and systems
- Google Search Console
- GA4
- Semrush
- Ahrefs
- Screaming Frog
Personal strengths
- Resilience
- Persuasion
- Relationship building
- Creativity
Example achievements
Replace each [X] with your own numbers.
- Grew organic traffic from [X] to [X] monthly visits
- Ranked [X] pages in Google's top 3
- Fixed [X] technical issues found in a site audit
- Recovered traffic after a core update
Turn duties into results
Weak
Did SEO for the website
Strong
Grew organic traffic by [X]% and organic leads by [X]% in [X] months
Action verbs to start your bullet points
- Grew
- Increased
- Audited
- Fixed
- Optimised
- Ranked
- Built
- Recovered
Qualifications and certifications to list
- Google Analytics certification
Typical education: Degree in Marketing or related field
Common mistakes on a SEO Specialist CV
- No traffic numbers
- Tools without outcomes
- No technical SEO shown
- Black-hat tactics mentioned
Build your SEO Specialist CV
The builder opens with these skills and example achievements ready to edit. One column, ATS-friendly, PDF or Word.
Open the builderCover letter opening line
I am applying for the SEO Specialist role because it matches the work I do best, and I can show results in the areas this job asks for most.
Questions
What skills should a SEO Specialist put on a CV?
Lead with the skills named in the job ad. For most SEO Specialist roles these include: Technical SEO, Keyword research, On-page optimisation and Content strategy, each backed by an example in your work history.
Which qualifications help a SEO Specialist CV?
Employers often look for Google Analytics certification. List the ones you hold in a Certifications section with the year you achieved them.
How do I show results as a SEO Specialist?
Use the measures employers in this field recognise, such as organic traffic, rankings, Core Web Vitals, and say what changed because of your work. Replace every [X] in the examples with your real figures.