CV examples / Sales, marketing & retail
Sales Development Representative (SDR) CV Example
Dublin's SaaS sales teams hire SDRs on numbers: activity, meetings booked and pipeline created. This example puts quota attainment first and keeps the format readable by ATS.
Professional summary example
Sales Development Representative booking [X] qualified meetings per month for a B2B SaaS team. Hit [X]% of quota over [X] quarters using Salesforce, Outreach and LinkedIn Sales Navigator.
Skills employers search for
- Outbound prospecting
- Lead qualification (BANT/MEDDIC)
- Cold calling
- Email sequencing
- Salesforce
- HubSpot
- Pipeline generation
- LinkedIn Sales Navigator
- CRM hygiene
Tools and systems
- Salesforce
- HubSpot
- Outreach
- Salesloft
- LinkedIn Sales Navigator
- Gong
Personal strengths
- Resilience
- Active listening
- Coachability
- Time management
Example achievements
Replace each [X] with your own numbers.
- Booked [X] qualified meetings per month, [X]% above target
- Generated [X] in pipeline in [X] months from outbound alone
- Ranked #[X] of [X] SDRs for meetings held in Q[X]
- Built a [X]-step email sequence with a [X]% reply rate
Turn duties into results
Weak
Made calls and sent emails to potential customers
Strong
Generated [X] in qualified pipeline from [X] outbound calls and emails per week
Action verbs to start your bullet points
- Booked
- Generated
- Exceeded
- Prospected
- Qualified
- Converted
- Sourced
- Grew
- Launched
- Ranked
Qualifications and certifications to list
- HubSpot Inbound Sales
- Salesforce Trailhead badges
Typical education: Any degree; sales roles often value experience over field of study
Common mistakes on a Sales Development Representative CV
- No quota or attainment %
- Activity listed without results
- Over-designed templates
- Missing CRM names
Build your Sales Development Representative CV
The builder opens with these skills and example achievements ready to edit. One column, ATS-friendly, PDF or Word.
Open the builderCover letter opening line
I am applying for the SDR role because I enjoy the first conversation more than anyone I know, and I can prove it with numbers.
Questions
What numbers should go on an SDR CV?
Meetings booked, quota attainment, pipeline generated and ranking within your team.
Can I get an SDR job with no sales experience?
Yes. Show transferable results from retail, hospitality or customer service, such as upsell rates or targets met.
Which CRM should I list?
List every CRM you have used, Salesforce and HubSpot first, because job ads filter on them.