CV examples / Sales, marketing & retail
Sales Manager CV Example
Employers hiring a Sales Manager usually screen for these skills first: Sales team leadership, Target setting and Coaching. This example shows how to present them clearly, with achievements you can adapt and a layout that applicant tracking systems read correctly.
Professional summary example
Sales manager with [X] years leading teams of up to [X] reps and growing revenue by [X]% year on year.
Skills employers search for
- Sales team leadership
- Target setting
- Coaching
- Sales forecasting
- Territory planning
- Recruitment
- Pipeline reviews
- Commercial strategy
Tools and systems
- Salesforce
- HubSpot
- Power BI
Personal strengths
- Resilience
- Persuasion
- Relationship building
- Creativity
Example achievements
Replace each [X] with your own numbers.
- Led a team of [X] reps to [X]% of target
- Grew regional revenue from €[X]m to €[X]m
- Hired and onboarded [X] reps
- Improved forecast accuracy to [X]%
Turn duties into results
Weak
Managed the sales team
Strong
Led [X] reps to [X]% of target and grew revenue by [X]%
Action verbs to start your bullet points
- Led
- Grew
- Coached
- Hired
- Exceeded
- Built
- Restructured
- Improved
Typical education: Degree in Business or related field
Common mistakes on a Sales Manager CV
- Personal sales instead of team results
- No team size
- No revenue figures
- Missing coaching examples
Build your Sales Manager CV
The builder opens with these skills and example achievements ready to edit. One column, ATS-friendly, PDF or Word.
Open the builderCover letter opening line
I am applying for the Sales Manager role because it matches the work I do best, and I can show results in the areas this job asks for most.
Questions
What skills should a Sales Manager put on a CV?
Lead with the skills named in the job ad. For most Sales Manager roles these include: Sales team leadership, Target setting, Coaching and Sales forecasting, each backed by an example in your work history.
How long should my CV be?
Two pages is standard in Ireland and the UK. Keep the most recent and relevant roles in the most detail.
How do I show results as a Sales Manager?
Use the measures employers in this field recognise, such as team quota, revenue growth, coaching, and say what changed because of your work. Replace every [X] in the examples with your real figures.